Josh Chapman joined Wellvana as its Chief Marketing Officer in June of 2022. Prior to joining Wellvana, Mr. Chapman served as both the Chief Marketing Officer and the Chief Global Brand Officer for SmileDirectClub. Mr. Chapman led the strategy and execution of building the brand foundations and visual identity around an enormously complex customer journey. He founded the performance marketing team leveraging a $200 million dollar media budget taking them from revenues of $20 million in 2016 to over $600 million in 2021 and securing a multi-billion dollar market cap on the Nasdaq. AS CGBO, Mr. Chapman founded SDC’s product division, generating annual retail sales north of $50 million in year two, and helped create their B2B direct dental network. Prior to SmileDirectClub, Mr. Chapman served as CMO of Tommie Copper, a direct-to-consumer, privately held company, scaling them from a pre-revenue stage to $100 million in less than three years.
Mr. Chapman graduated with a Bachelor of Arts degree from the New School University. Mr. Chapman lives in Nashville, Tennessee with his wife, two children, and two dogs.